Build · Things that get made once and then keep working
Sales Toolkit
The material your salespeople keep asking for and never get, written once, properly, so every conversation starts from the same strong position.
Who this is for
A company where the selling is done by people rather than by the website. Where every proposal is rebuilt from scratch, every case study lives in somebody’s head, and the answer to “why you rather than them” changes depending on who is asked.
It is also the right product immediately after an outbound programme, because replies arrive and there is nothing credible to send.
What you get
- Three written case studies: what the client had, what changed, what it produced, with numbers. Further ones are £600 each
- Competitor battle cards: how to handle each of the firms you lose to, and what to say when their name comes up
- One-page overviews by sector or by product, for sending after a first call
- Sequenced sales emails: the follow-ups that actually get replies, written rather than improvised
How it works
- Sessions with whoever sells. What they are asked, what they lack, where deals stall
- Case study interviews with your customers
- Everything written
- Reviewed with the sales side, revised, handed over
What we need from you
- Two hours with your sellers. They know what is missing and nobody has asked them
- Introductions to three customers for the case studies, including one who will talk about numbers
- Honesty about who you lose to and why. Battle cards built on a flattering version of the market are useless
- Permission to name clients, or a clear steer on what can be published
What this is not
- Not a proposal template. We can build one, and it is a separate conversation.
- Not CRM work. No sequences installed, no automation configured. That is an Outbound Sprint or Managed.
- Not a brand exercise. It is what your people say, not how it looks.
- Not useful if nobody uses it. The last session is a handover to the sellers, and if they will not attend, the toolkit will sit unread.
Price and terms
£4,000. Half on signature, half on delivery. Includes one round of revision after the handover session. Additional case studies beyond three are £600 each.
Also in Build
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Insight Report
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Authority Guide
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Social Accelerator
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Data Platform
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Fifteen minutes. No deck.
Tell me what your marketing is supposed to be doing and what it is actually doing. If those two things match, I will say so and you can have your afternoon back.
Book a 15-minute call