Build · Things that get made once and then keep working
Estate Expansion
Hundreds or thousands of pages that each answer one real search, so a firm in one town starts appearing everywhere its customers actually look.
Who this is for
A business with genuine demand spread across places, services or industries. Couriers, trades, managed IT, recruitment, professional services. Anywhere a buyer types a service and a place into a search box and someone has to be the answer.
It is the single most disproportionate thing on this price list. A courier went from four pages to roughly four thousand, and you can go and count them.
What you get
- Programmatic pages built by location, service or industry, or a combination
- Genuinely specific copy on every page. Real roads, real zones, real local detail. Not one paragraph with the town name swapped
- Schema and internal linking so search engines understand the structure rather than seeing repetition
- Sitemap discipline, submitted properly, so the pages actually get found
- Tracking across the estate, so you can see which pages earn
| Tier | Pages | Price |
|---|---|---|
| One | up to 500 | £2,500 |
| Two | up to 2,000 | £4,000 |
| Three | up to 5,000 | £6,000 |
How it works
- Demand mapped. Which combinations have real search behind them and which do not
- Template designed and the first fifty pages built as a proof
- Generation, with quality checks at intervals rather than at the end
- Schema, linking, sitemap, submission
- Indexing monitored, adjustments made
What we need from you
- Your real service and coverage list. Where you genuinely operate, not where you would like to
- Local knowledge. The detail that makes a page credible to somebody who lives there
- A site to build it on. The estate sits on top of an existing site and needs somewhere sound to sit
- Patience through indexing. Pages do not all appear at once, and the first four weeks look slower than the numbers eventually justify
What this is not
- Not thin pages at volume. We have gone too far before and had it read as spam, and we took it apart. Every page has to deserve to exist on its own.
- Not instant. Indexing takes weeks and the compounding takes months.
- Not a substitute for a good site. The estate feeds the site. If the site does not convert, more traffic changes nothing.
- Not unlimited. The tiers are page caps, and going past one is the next tier.
Price and terms
£2,500, £4,000 or £6,000 by tier. Half on signature, half on delivery. Priced by what lands rather than by hours, because the work is leveraged and you should pay for the outcome. Requires an active care plan, because an estate nobody maintains decays faster than a small site.
Also in Build
-
Starter Site
A small site that works properly, live in weeks rather than months, and built so it can grow later instead of being thrown away.
£1,750
-
Website Build
The site a company gets judged by. Built off positioning that already exists, structured to convert, and good enough that the size of your business stops being the first thing people guess.
from £6,000
-
Insight Report
Original research your market cannot get anywhere else, published as an asset that keeps producing enquiries long after the launch week is over.
£5,000
-
Authority Guide
A guide that makes you the company with a point of view, built from your own framework and the voices of people your market already respects. No survey, no waiting on a response rate, and nobody else can publish it because it is your argument.
£3,500
-
Social Accelerator
A quarter of social made in one go and scheduled, so posting stops depending on somebody remembering.
£3,000
-
Sales Toolkit
The material your salespeople keep asking for and never get, written once, properly, so every conversation starts from the same strong position.
£4,000
-
Data Platform
A live data product that makes you the source rather than another supplier. Something your market checks because it is genuinely useful, that nobody can copy by redesigning their website.
from £5,000, scoped individually
Fifteen minutes. No deck.
Tell me what your marketing is supposed to be doing and what it is actually doing. If those two things match, I will say so and you can have your afternoon back.
Book a 15-minute call