Care Plan: Managed

Who this is for

A company with something to sell, a market to sell it to, and nobody senior enough to own the marketing. You are usually choosing between this and a hire. A hire is a salary, a notice period and a run-up before you know whether it worked. This starts next week, and you can stop it.

What you get

Everything in Active, plus:

• A standing hour with your fractional CMO every month, one to one, and it does not come out of your two days
• One growth channel run properly: ads, outbound, email, or a content programme
• Lead reporting: where each enquiry actually came from
• Two days of work every month on top of everything in Active

What a typical month looks like

The hour comes first and sets the direction. It is a conversation about the business, not a status update. Then the two days go on whatever that hour decided, plus keeping the channel running: adjustments, creative, landing pages, the unglamorous maintenance that makes a channel work. Leads are counted and attributed. The report says what came in and where from.

What we need from you

• You, for one hour a month. Not a deputy. The hour is worth what it is worth because of who is in it
• Access to the channel and whatever sits behind it, usually the CRM
• A decision-maker who can say yes inside a week
• Honesty about what is working commercially. We cannot optimise toward revenue we cannot see

What this is not

• Not three channels. Two days is enough to run one channel properly. It is not enough to run three, which is why we only include one. To add another, look at a sprint.
• Not a channel we build from scratch. Nobody can manage ads that do not exist yet. If the channel needs building, that is a sprint first, then this runs it.
• Not ad spend. Media is billed separately, at cost, and it is yours.

Price and terms

£1,500 a month, twelve-month agreement, paid monthly by direct debit. Anything else we look after is £250 a month each, and each channel beyond the first is £900 a month. Ad spend and licences separate and at cost. Work beyond the included time is £75 an hour, quoted first. Thirty days’ notice before renewal. Your site, your domain, your accounts, always.

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