Paid Search Sprint

Who this is for

A company with real commercial-intent demand in its market and nothing running against it. Or something running badly, built by someone who never asked what a lead is worth to you.

It suits businesses where somebody is already searching for what you sell. If nobody is searching, ads are the wrong channel and we will say so before you spend anything.

What you get

• Account and campaign build, structured so you can see what is working
• Keyword and negative keyword sets, because what you exclude decides how much of the budget survives
• Ad creative and a testing plan
• Landing pages built for the terms, not your homepage with a headline changed
• Conversion tracking that records enquiries, not clicks
• £1,500 of Google spend across the three months, funded by us
• First optimisation cycles, then a documented handover

How it works

1. Research, account and campaign build, landing pages, tracking. Nothing goes live until tracking is proven
2. Live. Creative testing, negatives added weekly, landing pages adjusted against real behaviour
3. Optimisation continues, documentation written, handover session

What we need from you

• What a customer is actually worth, roughly. Without it we are optimising toward clicks
• Access to the ad account and analytics, or permission to create them in your name
• Someone who answers within 48 hours in month one. After that it runs
• Honesty about which enquiries were any good. Feedback on lead quality is what makes month three better than month one

What this is not

• Not a permanent arrangement. Three months, then it ends. If you want it kept running afterwards that is Managed, and nobody can manage an account that does not exist yet, which is why this comes first.
• Not unlimited media. The funded £1,500 is a starter, deliberately. Most accounts want more, and anything beyond it is billed at cost and is yours.
• Not a guarantee of volume. We will have a read on the demand inside the first month, and if it is not there we will tell you rather than spending month three pretending.

Price and terms

£1,500 a month for three months. The £1,500 of Google spend is included across the term. Additional media is at cost, billed to you, in your account. The account, the creative, the landing pages and the data are yours, and stay yours.

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