Outbound Sprint

Who this is for

A company that knows exactly who it wants to sell to and has no reliable way of reaching them. It works best where the target list is finite and identifiable: a sector, a job title, a company size, a region.

It is the right channel when search demand does not exist. Nobody googles for a category they do not know exists, and outbound is how you reach people who are not looking yet.

What you get

• Tooling chosen and configured, appropriate to your volume rather than whatever is fashionable
• Comms architecture: sending domains, inboxes, warming, deliverability. The unglamorous half that decides whether any of it arrives
• Messaging written to your positioning, not templates with your name dropped in
• Sequences built around how your buyer actually replies, including the follow-ups that do the work
• Up to 500 researched prospect records a month, provided and segmented
• First campaigns run, then a documented handover

How it works

1. Infrastructure. Domains bought, inboxes created, warming started. Messaging written. Nothing sends yet, and that is deliberate
2. First campaigns live. Lists built and segmented. Replies handled, messaging adjusted against what comes back
3. Iterate on what is working, scale the volume, document, hand over

Month one looks quiet and is the most important. Domain warming cannot be rushed. Sending from a cold domain is how a business damages its own deliverability, including for the mail it actually cares about.

What we need from you

• A clear definition of who you want to reach. Sector, size, titles, geography
• Somebody to answer replies within a day. This is the one that kills outbound programmes. Interest goes cold in 48 hours
• A decision on where replies land, and who owns them
• Your positioning, or a session to establish it

What this is not

• Not your main domain. We send from separate domains, always. Protecting your existing deliverability is not optional and is not negotiable.
• Not a list you bought. The records are researched and segmented for this campaign, and nobody on it has expressed interest yet, which is why we call them records rather than leads. If you have a list you want used, we will audit it first and often recommend against it.
• Not a permanent arrangement. Three months, then it ends, or it continues under Managed with outbound as the channel.
• Not guaranteed reply rates. We will have a read inside six weeks and we will tell you what it says. If it does not, the message or the market is wrong, and both are better known early.

Price and terms

£1,500 a month for three months. Lead data is included, up to 500 a month. Sending tooling and domains are at cost and are registered in your name. Everything built is yours: the domains, the inboxes, the sequences, the lists, the replies.

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